By Susan Ohmer
ISBN-10: 0231121326
ISBN-13: 9780231121323
ISBN-10: 0231121334
ISBN-13: 9780231121330
George Gallup in Hollywood is an engaging examine the movie industry's use of opinion polling within the Thirties and '40s. George Gallup's polling innovations first accomplished repute while he adequately envisioned that Franklin D. Roosevelt will be reelected president in 1936. Gallup had devised an exceptionally potent sampling approach that took families from all source of revenue brackets under consideration, and Hollywood studio executives fast pounced at the worth of Gallup's examine. quickly he used to be gauging reactions to stars and scripts for RKO images, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, comparable to Fred Astaire and Ginger Rogers, and flicks like Gone with the Wind, Dumbo, and Fantasia.
Through interviews and wide study, Susan Ohmer lines Gallup's groundbreaking highbrow and methodological advancements, interpreting his finished method of marketplace study from his early schooling within the advertisements to his later paintings in Hollywood. the result of his opinion polls supply a desirable glimpse on the classification and gender alterations of the time in addition to renowned sentiment towards social and political issues.
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George Gallup in Hollywood (Film and Culture Series) by Susan Ohmer
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