Download PDF by David Coad: The Metrosexual: Gender, Sexuality, and Sport (SUNY series

How do you clarify Dennis Rodman’s dyed hair, tattoos, and pierced physique elements? Why are there such a lot of athletes stripping for men’s lingerie advertisements? along with game, what do Pat Riley, Alex Rodriguez, and Ian Thorpe have in universal? And why has David Beckham been in comparison to Louis XIV?

In this attention-grabbing exploration of earlier and current superstar athletes, David Coad exhibits how gender roles for males are present process a innovative switch. as soon as well-known for his or her loss of kind off the sector, specialist gamers are actually fashion-conscious trendsetters. convinced stellar activities figures of the earlier, resembling Joe Namath and Jim Palmer, who have been on the leading edge of reinterpreting gender roles, Coad is going directly to learn their primped out and “pimped out” modern successors—those athletic peacocks of their furs, silks, and diamonds who include metrosexuality, widen its concentration, and reveal the diversity of reports open to today’s male.

“…Coad’s accomplished assessment of the time period and the phenomenon, their roots and evolution, accounting, for instance, for a way metrosexuality differs from past related phenomena and the way it seems that in men’s way of life magazines, comes as a welcome and well timed reminder of the significance of endured research of embodied and sexually outlined masculinities in well known culture.” — males and Masculinities

“…recommend[ed] … for somebody who has a Gender, Women’s experiences, or Men’s experiences software, or a person who's a advertising or administration significant. there's something for them all, in addition to most people, to determine how we're being manipulated in our view of intercourse, sexuality, and photo in advertising.” — Southwest magazine of Cultures

“…an very important observation at the variety of studies to be had to US and ecu males, extending past the slender confines of conventional masculinity.” — CHOICE

“At final somebody rescues the metrosexual from the mendacious retailers and provides him what he craved all alongside yet infrequently acquired: critical attention.” — Mark Simpson, writer of Male Impersonators: males appearing Masculinity

David Coad is affiliate Professor of English on the Université de Valenciennes, France, and the writer of Gender hassle Down less than: Australian Masculinities.