Social Psychology Interactions

Stiekeme signalen (Dutch Edition) by Leonard Mlodinow PDF

By Leonard Mlodinow

ISBN-10: 9490574961

ISBN-13: 9789490574963

De afgelopen twee decennia is veel onderzoek gedaan naar hoe het menselijk brein onbewust en instinctief reageert op signalen van buitenaf. Welk merk deodorant je koopt, je politieke voorkeur, hoeveel fooi je geeft of welke associate je kiest: de ware toedracht van onze beslissingen is vaak verrassender dan we denken. In zijn kenmerkende heldere en geestige stijl doet Leonard Mlodinow verslag van de vele manieren waarop we onbewust gestuurd worden, en laat hij zien hoe je deze inzichten kunt inzetten om jezelf en anderen te beïnvloeden.

Leonard Mlodinow is een gevierd theoretisch natuurkundige, maar ook scenarioschrijver en bestsellerauteur. Hij schreef eerder De dronkemanswandeling en samen met Stephen Hawking Het grote ontwerp. Daarnaast schreef hij scenario's voor big name Trek: the subsequent new release en MacGyver.

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Stiekeme signalen (Dutch Edition) by Leonard Mlodinow


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