By Andrew C. Billings
ISBN-10: 0415703328
ISBN-13: 9780415703321
ISBN-10: 0415883687
ISBN-13: 9780415883689
Looking towards a destiny with more and more hybridized media choices, Sports Media: Transformation, Integration, Consumption examines activities media scholarship and its function in facilitating figuring out of the more and more advanced international of activities media. Acknowledging that patron call for for activities media content material has motivated approximately each significant expertise innovation of the prior numerous a long time, chapters incorporated herein check present scholarship whereas positing vital destiny questions about the function activities media will play within the day-by-day lives of activities fanatics all over the world. Contributions from recognized students are supplemented by way of paintings from more youthful researchers doing new paintings during this quarter.
Developed for the printed schooling Association's digital Media study sequence, this quantity may be required examining for graduate and undergraduate scholars in media, communication, sociology, advertising, and activities administration, and should function a worthy reference for destiny learn in activities media.
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Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series) by Andrew C. Billings
by Jason
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