By Katrin Löhnig
ISBN-10: 3170216651
ISBN-13: 9783170216655
Die vorliegende Arbeit untersucht erstmals den Einfluss todesbezogener TV-Sendungen auf die Einstellungen zu den darin beworbenen Produkten. Kann der mediale Tod die Wirkung von TV-Werbung beeinflussen?
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Extra info for "Nur herein, Gevatter Tod": Prüfung von Mortalitätssalienz unseres Medienalltags und ihren Effekten auf die Einstellung zu beworbenen Produkten (Medienpsychologie ... - Methoden - Praxis) (German Edition)
Example text
"Nur herein, Gevatter Tod": Prüfung von Mortalitätssalienz unseres Medienalltags und ihren Effekten auf die Einstellung zu beworbenen Produkten (Medienpsychologie ... - Methoden - Praxis) (German Edition) by Katrin Löhnig
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