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What makes us divide the area into ‘us’ and ‘them’? How will we exert social impression over others? while does a relaxed protest develop into a revolt? Why are a few politicians heroes sooner or later and villains the subsequent? the place can we locate the assets to withstand authoritarian regimes? Taking those questions as a place to begin, the ebook examines political behavior from a social id point of view.

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To what quantity we see ourselves as comparable or varied from others in our lives performs a key position in getting alongside and collaborating in social existence. This quantity identifies learn proper to such communal capabilities of social comparisons and summarizes and organizes this learn inside of a unmarried, coherent conceptual framework.

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